Got Gervais!?

In the world of movie producing there are many names that come to mind, famous names like Bruckheimer, Raimi, and Weintraub just to name a few. The name Ricky Gervais may not be known to most of the general public but everyone knows the television shows he’s produced. “The Office” is a television show starring comedic actor Steve Carrell that has won numerous awards which was produced by Gervais. Gervais who is an incredible writer, artists, comedian, and producer has an online blog in which he chronicles his projects, family life, and travels.

Ricky Gervais is a marketing genius! He’s one of the few TV and film producers who actually use blogs to promote and market not only themselves as a personal brand but also the projects they produce. Upon reading Gervais’s blog I found a blend of emotions coming to the surface. Gervais’s blog is entertaining, weird, funny, and just enjoyable! The blog gives its readers a glimpse into the many facets of what producers do on a daily basis. But be warned! Ricky G doesn’t hold back the profanity and does not pull the politically incorrect punch lines.

At first glance this blog seems to be a menagerie of sights, sounds, and foolish banter. For those who truly aspire to become producers in the entertainment industry, this is a blog 2.0 black belt instructors course! The blog format and layout is very K.I.S.S.. Keeping things simple will keep your readers attention. The blog is riddled with RSS feeds that are link to other sites that RICKY ARE FEATURED in(can you say self branding and promotion on steroids!). Pictures are apart of every blog post. Images tell stories and stories SELL! There is a continuous subliminal sales pitch through out the blog, a Jedi mind trick that whispers “remember Gervais”. The reader is forced to remember every upcoming performance and project that Ricky Gervais does.

I’m truly inspired to take notes as I closely follow Ricky Gervais’s career. He’s on the path of greatness and blazing his own trail.

The moral of the story is if you are trying to break into TV and Movie producing you have to be able to create vivid stories. Be a master at selling the IDEA first before it comes to fruition. For those who are able to do this, great success will follow.