The way movies were advertised before the creation of the Internet was limited to advertising via television and publications. So what has changed? Technology is evolving at a phenomenal rate. In order for advertising and marketing agencies in the film industry to keep up with the current technology, agencies have started to apply digital and mobile marketing techniques to reach moviegoers worldwide. These agencies now marketing through the Internet, smart phones, and book readers.
The Internet has singlehandedly changed the world. The way millions of people bank, share information; research topics, and seek employment are all done differently because of the Internet. The Internet opened a universe of new ways for movie producers to reach audiences. Online advertising allows production companies to place ads on millions of pages viewed daily by subscribers. Trailers for the new blockbuster movies coming out could be seen on social media sites when users login to their accounts. After viewing a trailer the user could simply click on link that would allow them to buy tickets. Advertising movies on Social media sites alone can drive millions of viewers to the box office.
The creation of the smart phone has created various avenues for moviemakers to get their products out to world. Let’s key in on a niche market for smart phones, smart phone applications or apps for short. Smart Phone apps are applications that a user can download to their phone for free or for a fee. These applications are designed for specific functions that meet the users needs. Filmmakers have created applications that will market and advertise their products to app users. For example, Fandango has an app for the I Phone that will allow users to acquire movie tickets from the I Phone. For more movie apps visit http://www.slashfilm.com/iphone-apps-for-movie-geeks/.
Society is slowly transitioning from paper products to the digital products. Major publishing companies are going out of business because of the recession. Consumers are no longer able to afford monthly subscriptions for a newspaper or magazine. Ironically consumers will still buy a new I Pad or new book reader to read their favorite books and magazines digitally. Publishing companies are now offering subscriptions on I Pads and book readers for their users. These subscriptions can be paid for a monthly fee or on a yearly basis. The newest trend in publishing is digital books and magazines. This technology is still being created, a digital book or magazine will allow the reader to read articles and view advertisements interactively. Click here now http://www.dfnionline.com/DFNI-digital.html. So imagine a new film trailer being advertised in a digital book or magazine that will give people an interactive experience.
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