Sims 2.1

Real estate has created more millionaires than any other industry to date. The real estate market is failing miserably in this current economic recession. Private real estate investors have found a secret marketing niche to make millions of dollars in a down real estate market. These investors have turn to Internet marketing. The Internet has created a paradigm shift to way real estate is marketing. D.C. Fawcett and Greg Clement have developed a real estate Internet program called SIMS profit system. SIMS stand for Smart Internet Marketing Solution. SIMS is a digital marketing and Internet implementation plan. Sims is has 8 modules that any real estate investor can use to explode their business online. The goal of SIMS is to change the mindset of a real estate investor from an investor to a “marketor” as Greg declares. Let’s look at Module 1.

Module 1 of Sims teaches how a real estate investor can create a host of websites; squeeze pages and blogs to promote a number of niche markets in real estate. Sims teaches investors to create a pipeline of leads through various sources. The amazing part of Module 1 is that every website, squeeze page, and blog is automatically linked to every social media site that the investor uses. Preston Ely is a millionaire real estate investor who uses social media to promote a host of digital real estate products through Facebook. Preston used social media sites that were linked to 30 squeeze pages (a page that a person opts into to receive certain information by giving their personal information) to build a large list of real estate buyers. Preston had the largest buyers list in Tampa, Fl. D.C. Fawcett is a luxury home short sales investor who used social media and websites that targeted luxury homeowners in foreclosure. D.C. generates over 3000 leads a month in which he makes over $100,000.00 a month. D.C. builds relationships with both investors and homeowner through newsletters and emails. Both the newsletters and emails are filled with psychological triggers that create action. These actions often result in investors purchasing D.C’s seminar or real estate product. Most homeowners request a call from D.C.’s office about facilitating the short sale of their home. My personal real estate mentor, Chris Bruce uses a subscriber-based blog to promote his real estate mentorship program. I had the pleasure of finding Chris’s blog on Google by accident. I opted in for a 7-day beginners boot camp and received a free eBook for requesting the information. Days later I received and email with an invitation to Chris’s webinar. I have been a student of Chris for 8 months now.

The use of the Internet and digital marketing is a powerful tool. I am currently developing my own real estate investing company. It is my goal to create a franchise that will not focus on one deal at a time. I want to use these Internet techniques on websites, blog, squeeze pages, web 2.0, video marketing, and offline marketing that will supply leads for years to come. Any business that is not using digital and Internet marketing will not survive in the future.